About me
I'm a strategic design leader driven by curiosity, empathy, and innovation. For over 13 years, I've guided teams in crafting meaningful digital experiences, transforming ideas into award-winning products, and fueling growth across startups, SMBs, and Fortune 500 companies.
What I do
- Strategic Design Leadership: From shaping clear visions to aligning teams around shared goals, I bridge creativity and business strategy to deliver exceptional outcomes.
- Full Lifecycle Mastery: Expertise across research, UX/UI, design systems, prototyping, and strategic planning—ensuring every solution is user-focused, scalable, and impactful.
Proven Impact
- Growth Catalyst: Delivered products contributing to over €150M revenue growth, achieved 2 Product of the Year awards, and successfully scaled global UX teams.
- Relentless Problem Solver: Passionately tackling complex challenges, transforming pain points into powerful innovations through strategic design and collaboration.
Timeline
Personal Brand
My personal brand is shaped by numerous testimonials from colleagues, clients, and stakeholders. Their feedback not only informs top skills, but also the "why" (core values) and "how" (personality and style).
Why
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Core values
Innovation
Driven to create meaningful change and introduce transformative ideas that challenge the status quo.
Excellence
Strive for the highest quality in work, fostering continuous growth in self, team, and the products we create.
Collaboration
Thrive in multidisciplinary teams, using diverse background to foster communication and connect with all stakeholders.
Integrity
Genuine and transparent, treating all with respect and consistently following through on commitments.
How
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Personality and Style
Visionary
Have a forward-thinking approach, aligning daily actions with a transformative, big-picture vision.
Persistent
Have a "whatever it takes" mentality, adapting to the needs of each project and embracing challenges to deliver exceptional results.
People-focused
Build strong, trusting relationships with colleagues, customers, and stakeholders. Leverage my empathy and diverse background to foster understanding and connection.
Analytical
Leverage data and a detail-oriented perspective to understand complex problems and develop effective solutions.
What
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Top skills and Reputation
Leadership
Lead with a democratic and visionary style, fostering collaboration, trust, and a relentless pursuit of excellence where everyone can thrive.
Communication
Articulate complex ideas clearly, ensuring alignment across diverse teams. Empathetic nature makes me a trusted communicator in any professional setting.
Product Design
Over a decade of experience, blend creativity with analytical rigor to deliver exceptional user experiences, adeptly aligning designs with strategic goals through research and deep business insight.
Problem-solving
Excel at transforming intricate challenges into practical solutions by integrating design, business, and engineering perspectives. I foster innovation through collaboration and a deep understanding of each problem.
Beyond the screen
When I'm not crafting experiences behind the screen, I recharge through running and swimming. Photography helps me capture life's beauty, especially moments shared with family and friends.
I also enjoy mentoring and teaching, hosting workshops on topics like AI, decision-making, and strategy, supporting everyone from emerging professionals to seasoned experts.
Most importantly, spending quality time with my wonderful wife and our two amazing daughters brings the greatest joy.
Credentials
- Engineering Degree, distinction, University of Victoria
- Master Certificate in UX, Nielson Normal Group
- Certified User Experience Analyst, HFI
- Leadership Training, INSEAD